Credo | Deepshika

Simplifying daily health tracking for chronic-care patients

66%

Time-On-Task

5x

Engagement

Prologue

Credo Health is a healthcare startup partnering with leading doctors from Apollo Hospitals, Kauvery Hospitals, and Manipal Hospitals in India. We built a unified chronic-care app that acts as a daily health diary and e-care companion for patients, while serving as a patient database, remote monitoring system, and nursing assistant for doctors.

As the founding designer in a fast-paced startup, I led the end-to-end design process, from research, problem framing, and ideation with SMEs, to UX/UI design, testing, and delivery of the entire Credo app experience.

🙎🏼‍♀️ Users were patients with chronic conditions like diabetes, hypertension, kidney disease etc.

☹️ Problem Space

The first version of the Credo app struggled to gain adoption. Patients found it confusing, difficult to navigate, and inaccessible, leading to very low engagement despite strong clinical value. So users 'texted' their daily meal, meds and activity logs via Whatsapp, which became a huge work for health coaches to keep track of.

The affected KPIs were

Designing for vernacularity and for a wide age range of 20-60 years were our key constraints

How can we make users quickly log daily health data 'in the app', without feeling confused & overwhelmed, so that doctors and health coaches have data to help the patients with?

🔎 Research Planning

🥲 We had zero budget for UX research tools. No Hotjar, no heatmaps, no session replay, no Maze/Useberry, no automated user-testing stack.

So instead of relying on tool-heavy research, we went forward with

And from the research, the findings were

👤 User Goals

Log daily health data quickly & without fatigue.

Users don’t want raw numbers. They want answers like - Your lunch carbs are high vs your usual.

Feel Credo app as a companion rather than using it as a notes taker.

💼 Business Goals

Improve user retention & daily active usage (DAU)

Generate high-quality structured patient data for EHR

Boost engagement with AI-driven recommendations

Reduce drop-off rates in key flows (like meal logging)

Enable AI model training that powers future product lines

✅ The Solution

After analysing behavioural data, frustration patterns, and usability gaps, I redesigned the Credo app end-to-end to make daily health logging simpler, faster, and more motivating for patients with chronic conditions.

1️⃣ A New Design Language that also suits Vernacular Needs

I rebuilt the interface with a calmer, more readable visual system optimised for a wide age spectrum (20–60 years).

Key changes included:

Larger tap targets
High-contrast icons
Flows under 5 clicks
Progressive disclosure
UI scalable for multiple languages

Old UI developed by doctors & PMs 👆🏻

Our updates post research 👇🏻

Before

Long graphs, low-value data, tiny tap areas, sliders that didn’t capture real inputs.

2️⃣ A Reset of the Home Page: Designed Around Daily Logging

The home page drove most daily actions, so I restructured it based on real user priorities.

Graph reduced to little indicators with colors

App guide starter

Meal tracker with goals upfront

One click medicine & water logs

After

Better main space for important daily logs, one click loggings, better clickable areas

3️⃣ A Smarter, Shorter Meal Logging Flow

Meal logging was the most exhausting flow with maximum drop-offs.

We brought it down from

7 to 4 steps

Select course > Search meal item > Enter serving size eaten > Select date & time (repeat everything for every food item per course)

Old UI developed by doctors & PMs 👆🏻

Our updates post research (with AI features like Image recgonition & voice input) 👇🏻

One click log from the meal plan / Add custom meal with visual cues for serving size / AI image recognition / Talk to AI to log meal (according to shown script)